Solaya MD

Solaya MD

Privacy Policy

Notice of Privacy Practices for Protected Health Information (PHI) — how Solaya MD LLC may use and disclose your PHI, and your rights under HIPAA.

Date of Last Revision: 08/27/2026

Effective Date: 08/27/2026

This Notice of Privacy Practices ("Notice") describes how Solaya MD LLC ("we", "us", or "our") may use and disclose your Protected Health Information (PHI) to carry out treatment, payment, or healthcare operations and for other purposes that are permitted or required by law. This Notice also describes your rights regarding your PHI. We are required by law to maintain the privacy of your PHI, provide you with this Notice of our legal duties and privacy practices, and to abide by the terms of this Notice.

Uses and Disclosures of PHI

We may use and disclose your PHI for the following purposes:

a. Treatment: We may use and disclose your PHI to provide, coordinate, or manage your healthcare and related services. This may include communication with other healthcare providers about your treatment and coordinating your care with other providers.

b. Payment: We may use and disclose your PHI to obtain payment for healthcare services provided to you. This may include contacting your insurance company to verify your coverage, billing and collection activities, and sharing PHI with other healthcare providers, insurance companies, or collection agencies.

c. Healthcare Operations: We may use and disclose your PHI for healthcare operations, including quality assessment, improvement activities, case management, accreditation, licensing, credentialing, and conducting or arranging for medical reviews, audits, or legal services.

d. As Required by Law: We may use and disclose your PHI when required to do so by federal, state, or local law.

e. Public Health and Safety: We may use and disclose your PHI to prevent or control disease, injury, or disability, to report child abuse or neglect, to report reactions to medications or problems with products, and to notify persons who may have been exposed to a communicable disease or may be at risk of spreading a disease or condition.

f. Health Oversight Activities: We may disclose your PHI to health oversight agencies for activities authorized by law, such as audits, investigations, inspections, and licensure.

g. Judicial and Administrative Proceedings: We may disclose your PHI in response to a court or administrative order, subpoena, discovery request, or other lawful process.

h. Law Enforcement: We may disclose your PHI for law enforcement purposes, such as to report certain types of wounds or injuries, or to comply with a court order, warrant, or other legal process.

i. Research: We may use and disclose your PHI for research purposes when the research has been approved by an institutional review board and privacy protections are in place.

j. Organ and Tissue Donation: If you are an organ donor, we may disclose your PHI to organizations that handle organ procurement, transplantation, or donation.

k. Workers' Compensation: We may disclose your PHI for workers' compensation or similar programs that provide benefits for work-related injuries or illnesses.

l. Military and Veterans: If you are a member of the armed forces, we may disclose your PHI as required by military authorities.

m. Inmates: If you are an inmate, we may disclose your PHI to the correctional institution or law enforcement official having custody of you.

Your Rights Regarding PHI

You have the following rights with respect to your PHI:

a. Right to Inspect and Copy: You have the right to inspect and copy your PHI that we maintain, with certain exceptions. To request access, submit a written request to our Privacy Officer. We may charge a reasonable fee for the costs of copying, mailing, or other supplies associated with your request.

b. Right to Amend: You have the right to request an amendment to your PHI if you believe it is incorrect or incomplete. To request an amendment, submit a written request to our Privacy Officer, specifying the information you believe is incorrect and why. We may deny your request if we believe the information is accurate and complete, or if we did not create the information.

c. Right to an Accounting of Disclosures: You have the right to request an accounting of disclosures of your PHI made by us in the past six years, except for disclosures made for treatment, payment, or healthcare operations, and certain other disclosures. To request an accounting, submit a written request to our Privacy Officer.

d. Right to Request Restrictions: You have the right to request a restriction on our use or disclosure of your PHI for treatment, payment, or healthcare operations. We are not required to agree to your request but will consider it. To request a restriction, submit a written request to our Privacy Officer, specifying the restriction you are requesting and to whom it applies.

e. Right to Request Confidential Communications: You have the right to request that we communicate with you about your PHI in a certain way or at a certain location. To request confidential communications, submit a written request to our Privacy Officer, specifying how or where you wish to be contacted.

f. Right to a Paper Copy of This Notice: You have the right to receive a paper copy of this Notice, even if you have agreed to receive it electronically. To obtain a paper copy of this Notice, contact our Privacy Officer.

g. Right to be Notified of a Breach: You have the right to be notified in the event that we discover a breach of your PHI.

Transmission of PHI

We are committed to protecting the privacy of your PHI and will ensure that any electronic transmission of PHI complies with the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule (45 CFR 164). This includes the use of Secure Socket Layer (SSL) or equivalent technology for the transmission of PHI, as well as adherence to all applicable security standards for online transmissions of PHI.

Changes to This Notice

We reserve the right to change this Notice and the revised Notice will be effective for PHI we already have about you, as well as any information we receive in the future. We will post a copy of the current Notice in our office and on our website. The Notice will contain the effective date on the first page.

Complaints

If you believe your privacy rights have been violated, you may file a complaint with our Privacy Officer or with the Secretary of the Department of Health and Human Services. You will not be retaliated against for filing a complaint.

Contact Information

To exercise any of your rights, or if you have any questions about this Notice or our privacy practices, please contact our Privacy Officer at:

Solaya MD LLC

1860 Southwood Lane, Clearwater, FL 33764

https://solayamd.com/

support@solayamd.com

Mobile Information and SMS Communications

When you provide your mobile phone number and opt in to receive SMS communications from Solaya MD, we may collect your mobile phone number, SMS opt-in and consent information, and information related to your SMS communications with us.

We may use this information to provide SMS communications you have consented to receive, including customer support, account assistance, billing and payment assistance, order and shipment notifications, appointment or service updates, verification messages, cart or registration reminders, and promotional or marketing communications where applicable.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Notwithstanding any other provision of this Privacy Policy, including any provision that may permit disclosure of information with an individual's authorization or consent, SMS opt-in data and SMS consent will not be shared with third parties.

We may use service providers as necessary to facilitate communications and provide operational support on our behalf, subject to appropriate privacy and confidentiality requirements. Such service providers may not use SMS opt-in data or mobile information for their own marketing or promotional purposes.

You may opt out of receiving SMS messages from Solaya MD at any time by replying STOP. For assistance, reply HELP or contact support@solayamd.com. Message frequency may vary, and message and data rates may apply.

This Notice is provided in accordance with the Notice of Privacy Practices for Protected Health Information from the Department of Health and Human Services' Model and is applicable across all US states. Rights of Specific Jurisdictions within the US: Certain states may have additional privacy protections that apply to your PHI. The following is an example of specific rights in the state of California. If you reside in a state with additional privacy protections, you may have additional rights related to your PHI.

California Residents:

a. Right to Access: In addition to the rights described above, California residents have the right to request access to their PHI in a readily usable electronic format, as well as any additional information required by California law. To request access, submit a written request to our Privacy Officer.

b. Right to Restrict Certain Disclosures: California residents have the right to request restrictions on certain disclosures of their PHI to health plans if they paid out-of-pocket for a specific healthcare item or service in full. To request such a restriction, submit a written request to our Privacy Officer.

c. Confidentiality of Medical Information Act (CMIA): California residents are protected by the Confidentiality of Medical Information Act (CMIA), which provides additional privacy protections for medical information. We are required to comply with CMIA in addition to HIPAA.

d. Marketing and Sale of PHI: California residents have the right to request that their PHI not be used for marketing purposes or sold to third parties without their authorization. To request a restriction on the use of your PHI for marketing or the sale of your PHI, submit a written request to our Privacy Officer.

e. Minor's Rights: If you are a minor (under the age of 18), you have the right to request that certain information related to certain sensitive services, such as reproductive health, mental health, or substance use disorder treatment, not be disclosed to your parent or guardian without your consent. To request a restriction on the disclosure of such information, submit a written request to our Privacy Officer.

If you reside in a state other than California, please consult your state's specific privacy laws for information about any additional rights you may have regarding your PHI. You may also contact our Privacy Officer for more information about your rights under specific state laws.

State-Specific Provisions

In addition to the privacy practices described in our Notice of Privacy Practices for Protected Health Information, we comply with applicable state-specific privacy laws related to PHI.

The following are examples of a few states with additional privacy protections:

New York:

For residents of New York, we comply with the New York State Confidentiality of Information Law, which provides additional privacy protections for HIV-related information, mental health records, and genetic testing results. We will obtain written consent before disclosing such information, even for treatment, payment, or healthcare operations.

Texas:

For residents of Texas, we comply with the Texas Medical Privacy Act, which offers privacy protections beyond HIPAA, including requiring consent for certain disclosures of PHI, additional safeguards for electronic PHI, and specific requirements for the destruction of PHI. We also adhere to Texas's specific privacy protections for mental health records and substance use treatment records.

Florida:

For residents of Florida, we comply with Florida's privacy laws, which offer additional protections for mental health records, HIV/AIDS-related information, and substance abuse treatment records. We will obtain written consent before disclosing such information, even for treatment, payment, or healthcare operations. We also implement specific security measures to protect electronic PHI, as required by Florida law.

Illinois:

For residents of Illinois, we comply with Illinois's specific privacy laws related to mental health records, HIV/AIDS-related information, and genetic testing results. We will obtain written consent before disclosing such information, even for treatment, payment, or healthcare operations. In addition, we will notify patients of any unauthorized access to their electronic PHI, as required by Illinois law.

Massachusetts:

For residents of Massachusetts, we comply with Massachusetts's specific privacy laws related to mental health records, HIV/AIDS-related information, and genetic testing results. We will obtain written consent before disclosing such information, even for treatment, payment, or healthcare operations. We also implement specific security measures to protect electronic PHI, as required by Massachusetts law.

California:

For residents of California, we comply with the Confidentiality of Medical Information Act (CMIA), as well as California's specific privacy laws related to marketing, sale of PHI, and minors' rights. We will obtain written consent before disclosing certain information and adhere to additional privacy protections, as required by California law.

Cookies and Advertising Technology

This section describes our handling of cookies, pixels, and similar technologies used on this website — separate from the Protected Health Information (PHI) practices described above. It explains how Solaya MD LLC ("we", "us", or "our") and the advertising and analytics services we use place and read cookies, pixels, and similar technologies on this website, what information they collect, and the choices available to you.

1. What This Section Covers

This section covers cookies and similar technologies (such as pixels, tags, and local storage) placed by this website and by third-party advertising, measurement, and analytics services we use in connection with it. It does not cover services operated by Bask Health or other third parties once you leave solayamd.com — those services have their own privacy and cookie practices.

2. Cookies and Similar Technologies We Use

a. Essential Cookies:

Used to operate the website itself or maintaining basic site functionality. These are set directly by solayamd.com.

b. Analytics Cookies:

We use PostHog to understand how visitors use the site (such as which pages are viewed and which buttons are clicked) so we can improve it.

c. Advertising and Measurement Cookies:

We use the Meta Pixel and Meta Conversions API (Meta Platforms, Inc.) and Google Ads (gtag.js) together with Google Tag Manager to measure the effectiveness of our advertising and to understand which visits result in a click through to start our questionnaire.

3. What Information Is Shared With Advertising Partners

When you visit this website or click through to start our questionnaire, we and our advertising partners may collect and share information such as the page URL you visited, your browser's IP address and user agent, and identifiers these services set in cookies on your device (for example, Meta's _fbp and _fbc cookies) — used to measure and attribute ad performance.

We do not send Meta, Google, or any other advertising or analytics partner your name, email, phone number, date of birth, health information, treatment or dosing selections, or any answers you provide in our questionnaire or survey. That information is never shared with these advertising partners.

4. Why We Use These Technologies

We use these technologies to measure whether our advertising is working, to avoid showing you ads for services you've already started, and to understand and improve how visitors use our website. Advertising partners may also use the information described above, combined with information from other sites and apps, for their own ad delivery and measurement purposes, as described in their own privacy policies.

5. Your Choices and How to Opt Out

You can control or delete cookies through your browser settings at any time; most browsers let you block or clear cookies from a specific site or all sites. Blocking essential cookies may affect how parts of this website function.

To opt out of interest-based advertising from participating companies, including Meta and Google, you can use the following industry opt-out tools:

http://www.aboutads.info/choices

http://www.youronlinechoices.eu/

You can also manage how Meta uses your data for ads directly through Meta's ad preferences:

https://www.facebook.com/adpreferences/ad_settings/

And manage Google's ad personalization directly through Google's ad settings:

https://adssettings.google.com/

6. California Privacy Rights — Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA/CPRA), the use of advertising cookies and pixels like those described above may be considered a "sale" or "share" of personal information for cross-context behavioral advertising purposes, even though no money changes hands. California residents have the right to opt out of this sharing.

To opt out, email support@solayamd.com with the subject line "Do Not Sell or Share My Personal Information," or use the browser-level opt-out tools described in Section 5 above. We will not discriminate against you for exercising this right.